In the modern world, is paper still a thing? When it’s so easy to create a digital document and send it through the cloud, why do we need physical documents? Can paper survive technology? We think so and we’re going to tell you why.
Boo Blue Glare
Many news outlets report the hazards of the dreaded ‘blue glare’ that your tech devices emit. Although it isn’t clear if you can damage your eyes from staring at screens all day, many people can attest to the eye fatigue they feel from sitting at their computer. Working with printed documents can help alleviate the constant computer or tablet stare down and inevitable exhaustion you get from being stagnant in one position. Plus, it feels so good to mark up that paper and easily see where edits need to be made.
Delight Your Senses
There’s something about touching paper that a digital document just can’t convey. In another instance, a physical book may not be as convenient as a tablet, but you can’t smell those beautiful pages if your novel is a download. Plus, there are so many options when it comes to printing on paper – like the weight of the paper, the texture you select, glossy or matte, the list goes on. Paper is certainly the way to go when you really want to make a splash.
Speaking of tactile experiences, you may be surprised to hear that direct mail is still relevant and even evolving to bring even more success to your messaging. While many people are getting overloaded with spam calls and marketing emails, you can stand out from the crowd with a physical piece of good old-fashioned snail mail.
Lastly, remember that one of the best ways to learn for some people is through active engagement. This is called kinaesthetic learning and it involves that tactile approach to help them retain and recall details. Taking pen to paper to take notes is one good way to engage more of your senses (even more so than typing it) when trying to remember important information.